Programming Connection

Hepatitis C Ethnocultural Education, Outreach and Social Marketing Program 

CATIE
Ontario
2015

Lessons Learned

  • Community ownership of the process helps create culturally appropriate and sensitive resources.
  • Working with faith-based groups and religious places helps the program reach out to the wider community.
  • Gender-segregated sessions can facilitate knowledge transfer especially among female participants.
  • There is no single way to understand stigma; it varies in different cultural contexts.
  • Meaningful partnership, community engagement and a strong interest in raising awareness of hepatitis C within newcomer and immigrant communities contribute to the program’s success and improve its reach.
  • The strong response to the program’s available resources online and in print highlights the need for more multilingual health work and information.
  • Targeted outreach and campaigns are important for newcomer and immigrant communities that don’t receive a lot of health promotion and prevention messaging.
  • Information on sexual health and drug use is available in the program’s workshop curriculum and resources after community review despite the stigma that exists around these topics. This means CATIE has found an acceptable way to address these topics.
  • The facilitation program has been a great opportunity for newcomers and immigrants with similar community or work backgrounds to connect around credentials and seeking work.