Testing campaigns
Evidence brief
National HIV Testing Day – What can we learn from an American HIV testing campaign?
Program models
Program element
In ACCM’s peer-based program called ATOMc, “recruiters” promote the benefits of testing and refer their friends and acquaintances to testing sites by spreading information via their social networks.
Case study
A city-wide social marketing campaign that used the latest science to spark a public conversation about the new reality of HIV in Vancouver.
