Programming Connection

Testing campaigns 

Evidence brief

National HIV Testing Day – What can we learn from an American HIV testing campaign?

Program models

Program element

In ACCM’s peer-based program called ATOMc, “recruiters” promote the benefits of testing and refer their friends and acquaintances to testing sites by spreading information via their social networks.

Case study

A city-wide social marketing campaign that used the latest science to spark a public conversation about the new reality of HIV in Vancouver.