Programming Connection

Ready for Action 

Coalition des organismes communautaires québécois de lutte contre le sida (COCQ-SIDA)
Quebec
2017

Launched in 2007, COCQ-SIDA's1 bilingual website Ready for Action (or Prêt pour l’action in French) is a resource that offers practical sexual health information to men who have sex with men (MSM). It was created for gay, bisexual and other MSM in Quebec, whether they are cis or trans, francophone or anglophone.

With a visually appealing design and easy navigation, the website provides information on HIV, STBBIs, prevention methods, sexual activities and the risks associated with them, as well as prevention in different relationship contexts.  Additionally, built-in tools allow visitors to find testing services located near them, by entering their postal code; and can sign-up for testing reminders sent by text message or email every three or 12 months depending on their profile settings.

Because HIV and STBBIs knowledge evolves rapidly, one of the biggest challenges for the administrators of the site is to ensure that the information is up-to-date. “Scientific breakthroughs and announcements like Undetectable = Untransmittable mean that we have to constantly revise our site and adapt the content so it reflects current realities. And a revision also entails a translation,” explains COCQ-SIDA.

In the last 12 months, an average of almost 2,000 visitors per month have visited the website. COCQ-SIDA attributes the success of the website to three things. First, the site promotes a positive view of sexuality, one that does not judge the sexual activities of MSM. Secondly, the site is regularly promoted through social marketing campaigns, such as Sex on the Menu. Lastly, beyond providing sex-positive information, the site uses explicit and accessible language that is easy to understand and appealing to a wide variety of MSM.

Ready for Action will continue to evolve: COCQ-SIDA plans to add a Spanish version of their website and a section about the psychosocial, psychological and emotional needs of MSM.

For more information about Ready for Action, contact René Légaré, Communication Coordinator for COCQ-SIDA: rene.legare@cocqsida.com.

  • 1. COCQ-SIDA stands for Coalition des organismes communautaires québécois de lutte contre le sida and is a coalition that encompasses 36 organizational members.

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