Mar 28, 2019 12:00 pm

Can't Pass It On: Lessons from the United Kingdom

Join CATIE for a webinar to learn more about how Terrence Higgins Trust developed and delivered its “Can’t Pass It On” campaign in the United Kingdom, and the lessons we can apply here in Canada.

Terrence Higgins Trust is a British charity that increases awareness and provides services related to HIV and sexual health. To help share the scientific fact that people living with HIV on effective treatment do not transmit the virus sexually, the charity launched a groundbreaking public campaign built around the slogan “Can’t Pass It On”.

In this webinar, senior staff at Terrence Higgins Trust will speak to a Canadian audience to share the rationale and process for their campaign strategy and messaging, its impact on awareness, and the lessons they have learned from evaluation.

Moderator: Andrew Brett, CATIE


  • Dr. Michael Brady, Medical Director, Terrence Higgins Trust
  • Dominic Edwardes, Executive Director of Digital and Communications, Terrence Higgins Trust

Please note that this webinar will be delivered in English. We are currently in discussions with partner organizations to deliver a similar webinar with a francophone organization at a later date.