Programming Connection

Operation Hairspray 

Ottawa Public Health
Ottawa, Ontario
2010

Quick Facts

Goal (immediate)

To generate HIV/AIDS awareness and empower individuals to make informed health decisions

Goal (ultimate)

To encourage members of the African and Caribbean communities in Ottawa to practice safer sex, overcome HIV-related stigma and discrimination, and support people living with HIV

Population

Black, African and Caribbean Communities, Ethnocultural communities

Participants

Customers in barber shops and hair salons

Type of Program

Outreach

Setting

Barber shops and beauty parlours frequented by members of African or Caribbean communities

Required Resources

Employees in barber shops and beauty parlours trained as peer educators
HIV-related print materials
Condoms and candy packaged with the program logo and contact information

Scope and Duration

Two one-hour training sessions for peer educators, ongoing one-on-one outreach and education with peers, weekly discussions between program staff and peer educators

Date Started

2006

Region

Ottawa, Ontario

Recruitment

Businesses and employees approached through a direct-mail campaign and follow-up phone conversations and site visits, participants recruited through informal conversation with employees acting as peer educators

Challenges

Taboos around HIV/AIDS in African and Caribbean communities, scheduling conflicts with employees, language barriers

Evaluation

Weekly peer educator log, initial survey, annual survey