Programming Connection

Testing campaigns 

Evidence brief

National HIV Testing Day – What can we learn from an American HIV testing campaign?

Program models

Program element

In ACCM’s peer-based program called ATOMc, “recruiters” promote the benefits of testing and refer their friends and acquaintances to testing sites by spreading information via their social networks.

Bright idea

An awareness campaign encouraging people to get tested for Hep C.

Case study

A city-wide social marketing campaign that used the latest science to spark a public conversation about the new reality of HIV in Vancouver.