Partnership and Collaboration

Partnering for Education: Our policy concerning Third Party education campaigns and the promotion of CATIE services and information.

To achieve our Mission, it is critical that CATIE work in partnership and collaboration with a diverse group of stakeholders. We know that together we can achieve more than we could individually, this allows us to provide HIV/AIDS information across Canada.

Collaboration is a cyclical and on-going process which brings together stakeholders to achieve common goals. Depending on the goals, it can provide a wide range of results that empower people and organizations in the work they undertake.

The whole can be greater than the sum of our individual parts and, with that in mind, CATIE has continually formed a variety of partnerships, where working in collaboration helps to achieve our organizational and mutual goals.

To find out more about our activities in this area or if you are interested in exploring possible initiatives with CATIE, please contact:

Jim Pollock
Director, Communications and Social Marketing
jpollock@catie.ca

Third Party Promotion of CATIE Services

CATIE provides unbiased, accurate and free information to people living with or vulnerable to HIV and HCV, and to the organizations that serve them.

CATIE works with many partners in the private, public, and voluntary sectors to achieve the widest possible dissemination of HIV and HCV information for the benefit of the communities it serves. In order to increase awareness of the services and information available, CATIE may ask partners or other organizations to reference CATIE services in materials they produce.

Similarly, partners and other organizations may approach CATIE and ask to include the CATIE contact information or promote CATIE services in their educational materials.

The Third Party Promotion procedures outlined below have been developed to help CATIE process such requests in a clear, consistent and efficient manner that:

• maintains CATIE’s position as an unbiased information source;
• allows CATIE to plan for the increased volume of information requests that may result from third party education campaigns.

Third Party Promotion Procedures:

1. A written request that briefly describes the materials, outlines the intended audience and summarizes the dissemination plan should be submitted to CATIE’s Director of Operations.
2. A sample of the proposed material must be provided for review.
3. After appropriate consideration by the Senior Management Team, CATIE may approve the use of its contact information in campaigns or educational materials provided that the materials are consistent with CATIE’s mission and approach, as defined in the Strategic Plan. The materials must not market any specific commercial product or service.
4. If CATIE approves use of its contact information or promotion of its services on materials produced by a corporate partner, the following disclaimer must accompany the reference:

   CATIE provides free, unbiased information about a range of options for HIV (and HCV if appropriate) prevention, care, treatment and support. CATIE does not endorse specific commercial products or services.

5. While CATIE strives to support educational campaigns, CATIE reserves the right to deny requests at the discretion of the senior management team.